- Emphasize traditional values of trading:
straightforwardness, honesty and respect in dealing with our
customer.
- Continuous search for whatever good and new in the world
to serve our local consumer.
- Quality is a commitment, that we can not ignore it
anyway.
- Team work spirit thru the family concept
- The human is the target of all our efforts, whatever he
is a JOUD employer, customer or consumer.
- Social contribution, by developing our environment
around us.
- Develop our customers is one of our obligations.
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